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TIKTOK/BYTEDANCE

PROGRAM MANAGER - SAFETY AND INTEGRITY - France/BELGIUM
(2023 to 2024)

CRISIS RESPONSE MANAGER (2020 to 2023)

Full tenure: August 2020 to October 2024

Dublin, Ireland

  • TRUST AND SAFETY - SAFETY AND INTEGRITY - PROGRAM MANAGER FRANCE/BELGIUM (January 2023 to October 2024)

    RESPONSABILITIES

  • Possess and apply in-depth market knowledge, historical and geopolitical facts..

  • Generate ideas, oversee, and establish key strategies and priorities.

  • Supervise Market Analysts daily tasks and duties

  • Create essential executive summaries for leadership (Crisis, Analysis).

  • Recognise, prevent, and mitigate harmful trends and risks.

  • Identify opportunities for developing customised strategies.

  • Use SQL for data extraction, dashboard creation, and analysis.

  • Forecast trend impact by data analysis to improve processes & solutions.

  • Interpret policies, foresee user issues in leveraging emerging products.

  • Oversee regional programs from conception to completion.

  • Establish trust, influence and align internal/external stakeholders

  • Develop strategies, anticipate scenarios, and resolve potential issues.

  • Collaborate with various groups to achieve goals and update C-Suite.

  • Tailor communication strategies for various audiences.

  • Lead project and policy implementation and establish new processes.

  • Coordinate daily with Product and Policy Managers, Operations SME’s

    ACHIEVEMENTS AND MAJOR PROJECTS

    I Led the Trust and Safety coordination to support major high risk events for the French market such as:

  • Olympics/Paralympics 2024 - France and Global coordination

  • European elections - France/Belgium and Legislative elections - France 2024

  • Cannes Film Festival 2023 and 2024 - Short Movie competition

  • Tiktok Fashion Show competition 2024

  • Six Nations 2023 and 2024 - Masculine and Feminine competitions

  • Global project on 'Hate speech directed at users based on their gender'

  • Support in the rebranded Global Incident Response Framework 2.0

  • Support in the creation of an information/public service announcement for the

  • prevention of human trafficking

  • High Risk Event framework and procedures to contain cyber and offline threats

  • Ideated and coordinated european and global table tops and scenario planning


    TRUST AND SAFETY - GLOBAL CRISIS RESPONSE MANAGER (August 2020 to January 2023)

    RESPONSABILITIES

  • Leading global responses to major incidents/crises through issues pertaining to geopolitical events, terrorism, organised crime,

    human trafficking, self harm/dangerous acts/trends, minor safety, violent & graphic content, bullying & harassment,

    integrity/authenticity, hate speech, privacy.

  • Communication with internal/external teams/stakeholders such as governments/non government organisations, regulators, law

    enforcement agencies, c-suite

  • Analysis/mitigation trends, systems data to develop process improvements, policies, and products

  • Conducting cross-functional post-mortems to produce actionable insights

  • Test and detect securities vulnerabilities/loopholes in the ideation and launch of emerging products

    ACCOMPLISHMENTS

  • Led a global program on the detection/containment of harmful trends (signals/patterns/profiling/classification/action)

  • Created an escalation process to handle French and European regulatory content (ARCOM, AVIA & DSA)

  • Led a team to develop & implement automated chatbots to handle escalations (teams/leaders) providing a 24/7 support

  • Creation of an internal community channel (Diversity and Inclusion)

  • Interviewed/trained/onboarded 15 members of the EMEA team

  • Developed a Global Training Program providing consistency & quality

  • Led/supported critical high risk geopolitical events from 2020 to end 2022: Elections, wars, armed conflicts, unrests...

  • Created a Global Crisis Response Framework to handle major incidents

  • Created a Global investigative methodology (tools + SQL + communication)

  • Became a SME on terrorism/extremism + covered related events (mass shootings, terror attacks, assassinations) and led in depth

  • investigations leading to the designation of global extreme organisations/individuals

  • Created of a playbook to handle/coordinate terrorism related incidents/crises

  • Developed a social media automated monitoring to enhance proactivity and preparation.


    Skills:

    Investigation
    Data Analysis
    Artificial Intelligence (AI)
    Incident Investigation
    Root Cause Analysis
    Dashboard Metrics
    Performance Dashboards
    Ethics
    Public Policy
    Employee Training
    Policy Analysis
    Policy
    Program Management
    Project Coordination
    Generative AI Tools
    Project Planning
    Generative AI
    Creative Problem Solving
    Project Management
    Crisis Management


ABOUT TIKTOK

TikTok is a social media platform that allows users to create, share and discover short-form videos.

Originating in China under the name Douyin, it is the brainchild of ByteDance, a Beijing-based technology company. The platform burst onto the international stage in 2016, revolutionizing the way the world consumes and creates digital content.

TikTok's short-form videos span genres such as comedy, dance and education. Users generally create 15- to 60-second videos, embellishing them with elements from a vast library of music, filters and effects.

What sets TikTok apart is its powerful algorithm, which personalizes content for each user. By analyzing viewing habits and engagement patterns, the app curates a bespoke "For You" feed, ensuring an ever-refreshing array of content that aligns with a user's preferences. This sophisticated technology encourages engagement -- scrolling, watching and, ultimately, creating.

TikTok's impact extends beyond entertainment. It has evolved into a social media platform for activism, brand marketing and talent discovery.